A strong SEO brief combines search evidence with editorial judgment. It should help a writer make decisions, not merely reproduce keywords.
1. Define the search job
State the audience, problem, likely intent, business relevance, and the action the page should enable.
2. Review the result landscape
Compare the dominant page types, recurring subtopics, primary sources, and important perspectives that current results miss.
3. Build an evidence pack
Collect original research, product documentation, expert sources, and internal knowledge. Mark claims that need fresh verification.
4. Design the information structure
Create a heading outline based on reader questions and decision order. Add examples, comparisons, and definitions where they reduce confusion.
5. Set editorial standards
Specify tone, reading level, citation rules, prohibited claims, update frequency, and what original value the page must add.
6. Review before drafting
Remove sections that exist only to target a phrase. The final brief should be shorter than the article and clear enough for another writer to execute.